June 19, 2007

EA Ships SimCity DS to Store Shelves Today

SimCity experience on-the-go with all new features exclusively for the Nintendo DS platform

Electronic Arts ships SimCity DS, the first highly anticipated SimCity game developed exclusively for the Nintendo DS platform, to stores worldwide today. With all-new controls and game modes leveraging unique functionalities of the Nintendo DS system, SimCity DS realizes the most accessible SimCity gameplay to date. The product will be available in stores throughout North America, Europe and Asia this week.

SimCity DS brings all the excitement of building and managing your own city into the palm of your hands. From the highly intuitive city-building experience of using the stylus on the touch screen like a drawing board to exciting mini-games occurring every few minutes, the game is perfectly suited for gameplay on-the-go. For those players who are new to the franchise, the newly introduced advisor characters will guide them throughout the game, offering helpful tips on how to keep citizens happy or manage tax rates, while entertaining players along the way. The game is also open-ended enough for the hardcore fans of the franchise to test their creativity, freely building unique cities with the stylus.

“The game offers everything that consumer’s love about the SimCity franchise in the most light-hearted and easy to pick-up-and-play manner,” said Takahiro Murakami, Producer at Electronic Arts. “Our goal is to create a SimCity game on the Nintendo DS platform that offers quick gameplay, satisfies players on-the-go and is engaging enough to keep playing in bed all night… SimCity DS offers just that!”

SimCity DS on Nintendo DS is rated “E” (Everyone) by the ESRB and has an MSRP of $29.99.

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